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Case study: Data responsibility and digital remote targeting during COVID-19

10 March 2021 — By Linda Raftree, Anna Kondakhchyan

Challenges due to the pandemic have led to all kinds of innovations and adaptations focused on remote targeting, enrolment, verification and delivery. While required for the ongoing COVID-19 crisis, these new approaches might be useful in future responses that require remote targeting and delivery, such as in fragile contexts. 

This case study explores digital remote targeting approaches that GiveDirectly is using for cash assistance, and ways that the organization is addressing data responsibility. Early results indicate that the approach they have taken has been effective at quickly delivering COVID-19-related cash transfers to a large number of individuals living in extreme poverty in record time.