Mapping the Market: A framework for rural enterprise development policy and practice

Markets matter to the rural poor. It is increasingly clear that in tackling rural poverty, market-related issues – including access to information, institutions, linkages and trade rules – are vital considerations. Failure to address these issues means that the benefits of other developments threaten to by-pass the rural poor.

The aim of this paper is to help address this deficiency, and in particular to provide a framework for encouraging an outlook which the authors call ‘market-literacy’.