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Market Analysis in Emergencies

This study represents the first phase of a broader research to understand how to strengthen interventions by using market analysis and what is needed to conduct market analysis well.

2011 — By Suba Sivakumaran

Despite the number of tools available and the amount of innovations in programme design, the humanitarian assistance community faces a number of challenges when conducting market analysis to inform broader programme planning in crises. This study addressed two key challenges arising from obstacles to more comprehensive and consistent detailed market analysis.

  • Research Question 1: How can market analysis strengthen the impact of interventions (ensuring a minimum of the do no harm principle)?
  • Research Question 2: What resources are needed in terms of information, time and capacity to complete market analysis well, and when are they needed?

The study provides an overview of current market tools and the key elements of market analysis, and goes into more depth around key concepts, such as the labour market, debt constraints and credit markets, political economy analysis, market integration, supply / demand elasticity and the multiplier effect.

The study then provides an overview of how market analysis can inform the project cycle, looking at the main phases of preparedness, response, monitoring and early recovery.

Finally, the research makes recommendations for future areas of investment by the humanitarian community.