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Market Analysis for Preparedness and Development: Piloting Innovation in Guatemala

2014 — By Carol Brady

This case study charts the process, successes and learning from Oxfam’s pilot joint market analysis in Guatemala 2013.

One of the key lessons is that, despite the initial reluctance to market based programming approaches, a critical impact of the assessment has been increased interest from other agencies in the region to both promoting and using cash transfer programmes, as part of a spectrum of market based responses. The assessment has been cited in a number of coordination forums and has helped the shift from entrenched thinking around response options that had characterised many programmes in recent years.