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Cash 101: Cash and Voucher Assistance Explained

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2015 State of the Industry Report. Mobile Money

2015 — By GSMA

Mobile money is reaching more than 411 million people globally.  Moreover, it is available in 85% of countries where the vast majority of the population lacks access to a formal financial institution. This is an extraordinary achievement, demonstrating the power of mobile, underpinned by the critical role mobile network operators have played in building this industry.

However, while the success to date is to be celebrated, the future success of mobile money depends on the industry’s capacity to adapt to a changing landscape.

The present report focuses on the state of the mobile money sector and industry trends. Its findings provide insights on both current and future trends, giving better visibility on what is changing and how to adapt.  This year, the publication highlights  four key trends that will impact the industry’s evolution:

  • With an increasingly active customer base, further development of the mobile money ecosystem will be essential to diversify customer usage
  • Operational foundations and agent management remain critical to digitise cash
  • Greater investment will be key for providers to compete in an online world
  • While mobile money is reaching further than ever before, there is still an opportunity to reach underserved segments, particularly women and rural consumers.

Additionally, the publication covers the following:

  • Availability and spread of mobile money services globally
  • Access to mobile money services, including both physical access through agent networks and technical access through the mobile interface
  • Adoption and customer activity levels, particularly how mobile money providers drive scale
  • Usage and how the industry is focusing on usage that builds the ecosystem
  • Mobile money revenues and investment.



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