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CALP consultancy

Email communications consultancy: Terms of Reference / Concept Note

The CALP Network is in search of a consultant to review and refresh its approach to external mass email communications.

Deadline: 26 January 2022

Contract type: Consultancy


CALP is looking to transform its approach to email in 2022.

We are searching for consultants who can help us to:

  • Maximise the potential of our email channel to engage with audiences
  • Better meet the needs of all email audiences, providing email recipients with an optimal user journey
  • Provide information via email that is better targeted to audience interests 
  • Have a more coherent, uniform and streamlined approach to bulk email  
  • Improve the look, feel and quality of emails, so that they’re consistent across the board and optimised for audience engagement
  • Improve the organisation, segmentation, cleaning and collection of user data  
  • Ensure email marketing does more to lead our audiences to our website (thereby improving our search engine ranking) 
  • Meet the above objectives in line with relevant data protection regulations
  • Clarify the data regulations that apply for a B2B organisation (PCER v GDPR) and provide simple guidance as pertains to bulk email management.  

We would like to invite prospective consultants to read the attached ToR and submit proposals before January 26 2022.