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CALP consultancy

Content writer for a new online information hub relating to humanitarian cash and voucher assistance

The CALP Network is looking for an experienced content writer to develop the copy for 19 pages of cornerstone content relating to the fundamentals of humanitarian cash and voucher assistance.

Deadline: 4 December 2022

Contract type: Consultancy

Organisation: CALP Network


About the CALP Network 

The CALP Network is a dynamic global network of over 90 organisations engaged in the critical areas of policy, practice and research in humanitarian cash and voucher assistance (CVA) and financial assistance more broadly. Collectively, CALP members deliver the vast majority of humanitarian CVA worldwide.  

What makes the CALP Network unique is its diversity. CALP members currently include local and international non-governmental organisations, United Nations agencies, the Red Cross/Crescent Movement, donors, specialist social innovation, technology and financial services companies, researchers and academics, and individual practitioners.  

Together we seek to better meet the needs and improve the outcomes for people affected by crisis. To do this we ensure that CVA is a central, scalable component of quality, timely and appropriate humanitarian assistance, and that the need to sustain positive outcomes for people over the longer term is considered.  

Project description 

The CALP Network is seeking to develop a content hub on its website that covers key foundational information about Cash and Voucher Assistance and related topics.  

The Cash 101 (working title) will sit within, and consist of a proposed 19 new pages of ‘cornerstone’ content. The content will cover fundamental information relating to cash and voucher assistance including what it is, its benefits, its risks, how it’s delivered and the various types of cash and voucher assistance and other financial flows.  

The Cash 101 will be designed to respond to people’s real informational needs about cash and voucher assistance. Its content will be designed to sync with keywords and questions that are widely entered on search engines. 

This project is part of a CALP’s communications strategy to attract a new audience and drive a much higher volume of organic traffic to CALP’s website, through Search Engine Optimisation (SEO). 

Here are some examples of ‘content hubs’. 

Cash 101 Content Hub Aims 

Qualitative impact 

  • Provide valuable foundational information about CVA to new and existing audiences  
  • Provide information based on the actual needs of users (based on what and how they look for on Google) and not only based on a technical perspective.  
  • Expose CALP to a significantly larger audience of people with a professional interest in CVA  
  • Act as a natural way-in or starting point for capturing new audiences to engage with CALP, funnelling more people towards a longer term and more meaningful relationships with us. 
  • Build CALP’s reputation as provider of high quality, comprehensive content relating to CVA for people at all levels of understanding.  
  • Meet the informational needs of audiences who have gaps in their CVA knowledge, are new to cash, or whose focus is not exclusively focussed on cash.   
  • Act as a go-to shareable ‘briefing’ resource for people with a professional interest in CVA, when briefing themselves or others. 

Quantitative impact 

  • Increase our domain authority (domain’s relevance for a specific subject area or industry that has a direct impact on its ranking on search engines). 
  • Increase number of backlinks (links on others’ websites that go back to a page on your website. Their quality and quantity can help a site rank higher in search engines). 
  • Increase organic traffic to the website, through these new pages acting as landing pages in search 
  • Drive new users from the Cash 101 domain to other parts of the 
  • Increase our rankings and visibility for relevant queries that our audience is searching for. 


Consultant profile 

The consultant should have: 


  • Proven experience in writing clear communications copy for websites or similar demonstrated through at least 2 samples  
  • A basic understanding of cash and voucher assistance used in a humanitarian context  
  • Strong research and excellent writing skills in English 
  • High proficiency in the use of Word  
  • Excellent interpersonal skills and flexible attitude 
  • Ability to meet deadlines 
  • Excellent organizational skills 
  • Minimum level of education: Bachelor’s degree  


  • Experience of writing humanitarian related content  
  • Experience of writing for SEO 

Application Procedure 

Applications are invited from appropriately qualified consultants with the ability to undertake the above activities. Applicants should submit: 

  • A brief (max one page) expression of interest that outlines the consultant’s reflections on the TORs (not simply repeating the TORs), including initial thoughts on process and potential challenges.  
  • A short, bulleted list indicating what the consultant views as the strengths and weaknesses of this content – 
  • Budget including proposed number of days, daily rate and availability. We would appreciate the budget to provide a breakdown of costs related to content writing the top 9 top level pages, content writing the 11 sub-pages and then copy editing the 12 thematic pages. 
  • A CV (max three sides) 
  • Indication of your availability to work in the first half of 2023. 
  • If you have any questions about your application, please contact 

Interested candidates are required to submit their Technical & Financial Proposals to and, with the subject: “Content Writer for the Cash 101 online Hub” no later than the December 4 2022. 

Note: Financial and technical proposal should be valid for 90 days